McDonald's In China
McDonald's is big in China. The Golden Arches are one of the first signs you see when you land at Beijing's Capital Airport.
There are over 660 McDonald's fast food outlets in China and the number is growing fast with 1000 new stores due to open before the Beijing Olympics, which McDonald's sponsors. Many Chinese view the fast food experience as an hygienic, upmarket dining experience.
KFC and Pizza Hut
KFC and Pizza Hut also have a massive presence in China. There are around 1,200 KFCs and 8000 Pizza Hut outlets presently in the country. A new KFC restaurant opens every other day.
The big US fast food companies have also begun to introduce local flavor in to their menus. McDonald's sells a Vegetable and Seafood Soup for example and decorates its stores in traditional style for the big Chinese holidays.
Listen to a McDonald's TV ad promoting special deals at McDonalds for 6rmb e.g. a leg of crumbed chicken or fruit pies.
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