JD Health Joins Subsidies Project for Impoverished Households
JD Health together with the online platform of Social Participation in Poverty Alleviation and Development of China and 11 pharmaceutical companies, launched the "Healthy China, Medical Subsidy Project" on May 9th.
Targeted at government-designated poor households across the country, the project has provided by far the largest amount of subsidies and broadest coverage of any subsidy project for poor households in China. The project is expected to cover more than 30 million people in the next three to five years, with the goal of substantially reducing the burden of medical expenses and on illness-driven poverty (or return to poverty).
Under the plan, qualifying participants will each receive RMB 1000 to purchase drugs from a collated list. At present, the list already includes more than 350 drugs covering more than 100 diseases, including cardiovascular and cerebrovascular diseases, cough and cold, and gastrointestinal diseases.
It will rapidly be expanded to include new special drugs and rare disease drugs. Signing up for the program is simple. After confirming personal identification, participants can enjoy the subsidy either online, through JD Health’s JD Pharmacy or offline at a designated pharmacy pre-screened by JD Health. In principle, there will be at least one designated drugstore in each town or village. The subsidy can be directly deducted when purchasing drugs in the catalog through the designated channels, and participants can enjoy subsidies covering up to 68% of the market price of each drug.
Lijun Xin, CEO of JD Health said, “Through this joint effort with the online platform of Social Participation in Poverty Alleviation and Development of China, JD Health has the ability, responsibility, and confidence to collaborate with partners across the health industry supply chain to enable poverty-stricken individuals to reduce their expenditure on medical treatment and medicine purchase as much as possible as well as have the access to more high-quality medicines and services.”
Since signing the cooperation agreement on e-commerce precision poverty alleviation strategy with the Poverty Alleviation Office of the State Council in January 2016, JD.com has maximized its advantages in the fields of supply chain, logistics, finance, technology and services to sell more than 3 million different kinds of commodities from poor areas across the country online, sales of which reached more than RMB 75 billion and enabled 900,000 government-designated poor households to increase their incomes accordingly.
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