Singles Day Sales Bonanza
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| Singles Day Sales Bonanza |
RETAIL
JD sells 190 million products within the first four hours of Singles Day Grand Promotion JD's Singles Day Grand Promotion kicked off at 8 pm on October 31, and within four hours saw 190 million products sold on the platform. The sale started earlier this year to enable JD's more than 530 million customers to take advantage of the sales without staying up into the late hours of the night.
Some trends observed in the early hours of the promotion include high demand for new products, with the transaction volume of iPhones exceeding RMB 100 million yuan in just three seconds. Sports equipment saw a surge, likely propelled by excitement for the upcoming 2022 Beijing Olympics. Additionally, the rising pet economy contributed to strong sales, with sales of healthcare products for pets climbing by 300% YOY. Read more about other trends here.
JD aims to offer 400 million new products during Singles Day During this year's Singles Day Grand Promotion, JD will offer over 400 million new products, with more than 1,200 new product categories expected to see sales double. JD's "New Product and Consumption and Market" report released on October 28 revealed a 50% increase of new product launches and sales in the first three quarters of 2021. Read more about the trends driving new product sales here.
Boosting agri-product sales
JD has vowed to prioritize the sales of more than 1,000 premier Chinese agri-products on the platform, thereby increasing farmers' income growth. JD announced the goal of selling more than RMB 30 billion yuan-worth of agri-products during this year's Singles Day Grand Promotion, and pre-sales figures have been promising, with the average daily transaction volume of agricultural products on the platform increasing 5.8 times compared with sales in October.
JD will also deploy its intelligent city technology to source agricultural products and digitalize the supply chain process from their origins all the way to customers.
JD LOGISTICS
JD Logistics deploys autonomous delivery vehicles amidst Beijing outbreak Hours after a positive COVID-19 result prompted Beijing's Furongli community to go into lockdown, JD Logistics allocated autonomous delivery vehicles to service the residents with contact-free delivery of both necessities and non-urgent items, ensuring that customers stay safe and comfortable through the lockdown.
Since 2020, JDL has deployed its autonomous delivery vehicles for COVID-19 relief in four cities, namely Wuhan, Shijiazhuang, Guangzhou, and now in Beijing.
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