AUDEMARS PIGUET OPENS A NEW AP HOUSE AT QIANTAN TAIKOO LI IN SHANGHAI
Swiss Haute Horlogerie manufacturer Audemars Piguet takes hospitality to a new level with the opening of its first AP House in Mainland China. Nestled in Qiantan Taikoo Li, the newly-established landmark of Shanghai's Pudong New Area, this one-of-a-kind AP House will be the perfect destination for watch lovers seeking leisure and hospitality in Shanghai's premium business area.
"We are very excited to open our first AP House in Shanghai, a home away from home which blends Audemars Piguet's cultural universe with Shanghai's distinctive culture and design.
Representing our 7th location in Mainland China, this AP House will enable us to be in closer proximity to our clients while offering them bespoke experiences attuned to their passions."
Designed as an authentic home away from home for lovers of the brand, the AP House concept was created in collaboration with some of the Manufacture's most valued clients, answering the question: What more could we do to enhance your experience?
Audemars Piguet imagined how brand founders Jules Louis Audemars and Edward Auguste Piguet would deal with their clients if they were living in the 21st century, travelling the world and sharing their passion for beautiful watches.
The result is a space where the comfort of home and the warmth of friendship take priority. Shanghai's AP House boasts a 175 square-metre space spread between two floors, designed with Audemars Piguet's sophisticated and contemporary styling in mind.
Visitors will be able to discover some of the Manufacture's latest timepieces in the boutique located on the ground floor, while they are invited to relax, reflect, connect or disconnect in the brand's private apartment on the first floor. Playing with contrasts, the AP House interweaves Chinese and Western designs in a seamless marriage of lines and curves reminiscent of Shanghai's well-known "Shikumen" style. The aged gumwood furniture further provides the overall design with a warm and cosy atmosphere.
In tune with Audemars Piguet's long-standing engagement in the world of contemporary art, the new AP House is also a fitting venue for local and international contemporary artworks.
For instance, SUN Xun's 3D stop-animation work "Time Spy" - originally part of Reconstruction of the Universe, the second Audemars Piguet Art Commission which premiered at Art Basel Miami Beach in 2016 – can be viewed in the dinner and lounge areas.
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