lululemon Unveils its First Street Front Store on Queen's Road Central Strengthening the Brand's Connection with the Local Community Empowering Guests to Feel Well and Be Well
lululemon is delighted to announce the opening of its new Queen's Road Central store, the brand's nineth location in the city, deepening the brand's commitment to Hong Kong – as a brand that truly understands the need of the community and accelerate positive change to support its well-being. As lululemon's first street front store in the city, the new store embraces the bustling neighbourhood of Central and connects with guests through its diverse range of products designed to enhance well-being and performance.
Located at the heart of Central, the 3,620 square feet two storey stop connects the financial district and the vibrant lifestyle hub of Hong Kong, bringing lululemon closer to the local community.
The transparent shopfront visually connects the store with the lively neighborhood of central, opening it up to all walks of life. Materials such as natural oak wood, terrazzo and white painted finish have been applied in the interior design to create an airy and inviting space. Inspired by the unique history of Pottinger Street, light art was created and will be installed in the shop to celebrate the richness of local culture and heritage.
To pay tribute to ambassadors and professional athletes, the new store features the first Athlete Wall in Hong Kong, which displays photos of five lululemon ambassadors and athletes from around the world, including three Hong Kong representatives – elite runner Ngai Kang, Hong Kong No. 1 tennis player Eudice Chong, and 2-time Olympic swimmer Camille Cheng.
These photographs will be on display alongside the Beach Volleyball uniform of Team Canada and Team USA worn at Olympics, and autographed golf club by Lydia Ko, golfer and two-time Olympic medalist.
Gareth Pope, Senior Vice President, lululemon, Asia Pacific said, "We are excited to launch our first street-front store in Hong Kong on Queen's Road Central. As our ninth location in Hong Kong and 88th store in the region, it underscores the strength of this market and our growth momentum across Asia Pacific. Establishing our presence in this iconic location will bring us even closer to our community, and help us achieve our vision of igniting a community of people to sweat, grow and connect together. We look forward to inspiring more to join our journey of living the Sweatlife."
lululemon stores are hubs for people to connect and sweat together and our store ambassadors are among them who elevate their communities through the power of sweat. lululemon is proud to welcome Andrew Wong, founder of WAZUP Running Club, to the team as the newest brand ambassador. Started running in his late 30s, Andrew completed 12 marathons, became a running coach, and went on to found the WAZUP Running Club where he inspires more people to start running and guides them through the journey. lululemon is excited to be collaborating with Andrew and make a difference in the community.
The new store will continue to offer an extensive range of female and male apparel for all occasions, inspiring our guests to live the "sweatlife" through a variety of activities in the city. From yoga, running, hiking, to high-intensity training and outdoor adventures, our array of franchises blend function and fashion and uses high-performance fabrics, enabling our guests to feel and perform their best. Lab collection is also available in store, designed for urban-dwellers, providing technically-minded and aesthetically- motivated garments for modern life.
As the new store opens during the holiday season, lululemon introduced a range of meticulously crafted items available in seasonal vibrant shades and neutral palettes for our guests to embrace the jolly season in style.
No comments:
Post a Comment