DFS GROUP TENTH ANNIVERSARY MASTERS OF WINES AND SPIRITS EXHIBITION
DFS Group (DFS), the world's leading luxury travel retailer, in partnership with City of Dreams Macau, the leading premier integrated entertainment resort, presented its tenth annual Masters of Wines and Spirits exhibition at T Galleria by DFS, Macau, City of Dreams for the very first time on March 18.
The exhibition featured an exclusive collection of more than 100 of the world's rarest fine wines, spirits and Champagnes from 65 world-renowned brands and houses as well as an experiential tasting gala event to celebrate the tenth anniversary of the retailer's renowned Masters series in the wines and spirits category.
Celebrated for its bespoke curation of products, the majority of which are limited edition or exclusive to DFS, Masters of Wines and Spirits is a celebration of the world's finest industry expertise, as well as the vast knowledge of DFS' merchant teams, who work throughout the year to develop products specifically for Masters of Wines and Spirits.
On Friday evening, esteemed media guests were invited to an intimate welcome dinner, hosted by DFS and City of Dreams Macau, which took place at the French Bistro, L'ATTITUDE, where it was awarded the Award of Excellence 2021 by Wine Spectator.
Lauded for her skilful take on contemporary French cuisine, use of market fresh ingredients and expert techniques, Head Chef Safa Rodas curated a bespoke menu using seasonal produce, specifically tailored for the event.
Following a red carpet arrival, over 250 guests explored two floors spanning six zones, each featuring a category: Champagne, Single Malt Whisky, Armagnac/Cognac, Whiskies of the World, New World Wine and Old World Wine.
Guests were able to view and taste a plethora of products expertly curated by DFS. Surprise roving performances on the staircase delighted guests, inviting them to explore the upper floor for further experiences and showcases.
For viewers seeking to understand more product details, or the origin, narrative or uniqueness of each lot, QR codes were placed throughout the exhibition, allowing customers to immerse themselves in the full collection.
Throughout the weekend, guests were invited to dive deeper into the worlds of the participating brands by taking part in a series of meticulously orchestrated Masterclasses. Celebrated brands from across the product categories such as The Macallan, Hennessy, Veuve Clicquot and more put on a variety of sensorial and experiential events, hosted either in person or virtually by Master distillers, blenders, wine makers and ambassadors.
The Masters of Wines and Spirits pop-up, which is open to the public and housed exclusively at City of Dreams Macau, gives shoppers and browsers alike the opportunity to delve into details about the masterpieces curated for this Masters series with detailed anecdotes and facts.
In addition, The Masters Bar will be open throughout the months of March and April, bringing exclusive tastings, activations and guest bartenders exclusively to City of Dreams Macau.
"It has been a privilege for us to guide each edition of Masters of Wines and Spirits so that it evolves alongside the tastes and desires of our discerning customers.
For this landmark edition, as well as curating an unparalleled array of exclusive products across the wines and spirits categories, we have also chosen to debut the event in Macau to meet the growing demand of our valued Mainland Chinese customers," said Christophe Marque, President Merchandising, DFS Group.
This year's Masters of Wines and Spirits curated collection will be available for preview and purchase at T Galleria by DFS, Macau, City of Dreams from February to April. Over this period, special activations and product displays will be showcased across the store.
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